All Work
SaaS & CRM2023

Custom CRM & CMS System

Enterprise-grade CRM + Headless CMS built for a growing tech company to manage leads, customers, content, and marketing automation in one unified platform.

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Custom CRM & CMS System
The Challenge

What we were hired to solve.

  • Real-time collaboration on content
  • Complex permission system
  • Integration with legacy system
  • High performance with large datasets
Our Approach

How we thought through it.

  • Supabase Realtime + PostgreSQL
  • Row Level Security (RLS) for fine-grained access
  • Migration scripts + API bridge
  • Query optimization + Redis caching
What We Built

Capabilities delivered.

01

Lead pipeline with drag & drop custom stages

02

360° customer view with full activity timeline

03

Headless CMS with rich text & image optimization

04

Email marketing automation & templates

05

Real-time collaboration (multiple users editing same content)

06

Advanced reporting & custom dashboards

07

Row Level Security & detailed audit logs

08

GraphQL API for mobile app & third-party integrations

Results

What it delivered.

Result 01

70% faster lead response time

Result 02

Single source of truth for content

Result 03

Zero downtime migration

Result 04

Supports 50k+ records with <100ms queries

Tech Stack

What we built with.

Next.jsSupabasePostgreSQLGraphQLApollo ClientTailwind CSSPrisma
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